Considering the time I am posting at today, I’d say me telling you all about our project is a bit of a bed-time story…
So where was I?
Yes, it was about creating THE dress. How were we to accomplish such a miracle? First of all, we had to swear an oath: forsaking the traditional “eco-fashion” look (aka bad eco-design, if you get what I mean, just post a pic in your comment). THE dress is shiny, glamorous and theatrical. You want “Fab”? Sustainable fashion can do that for you. All it takes is our second decision: combine our fashion super-powers.
On my side, my super power is quite lame from a making perspective. It’s more or less a genuine enthusiasm. My part of the business is building the concept. But my playground buddies, they know a good deal about making a garment and they all have their own field of interest.
You already read more than once about Kiki’s love of non-fabric materials and biodegradability. Ani is miss “Zero-Waste”. She looks into origami, kirigami and all the techniques that can create beautiful without using loads of fabric. Betty is fond of creative printing: ink work, natural dyes, digital printing… Name it, she likes it! As for Emma, she is all about aura and drawing you what she means.
Here we were, with all those elements to bring into our design. We could as well create chimera, a composite thing without harmony. So we needed an idea, a super villain to defeat with our garment.
Have you ever heard about those ‘scandals’, those poor celebrities who dare wear the same dress twice? Or even worse, a dress that somebody already wore… We were to come to their rescue. Our garment would be splendid, but just for one time and then go back to the environment without any sort of harm. Our tools: paper, bio-plastic, natural dyes and biodegradable fabrics.
But it is way past bed-time and I don’t want to ruin your beauty sleep. So until next time…
itwillbethedress 