In the beginning… there was me getting a fringe and my amazing Anna Wintour-ish new look inspired everybody in a flash.
Anyway, let’s be honest in the beginning, there was lots of ideas coming from every direction. Yet if you want to create, you need a frame. Otherwise, we would end up designing the next Royal Wedding gown (if Prince Harry would be nice enough to get engaged any time soon).
We are five girls in the fashion industry so our first desire was to promote the women’s cause. We wanted to design a universal accessory to be worn on International Women’s Day. The brainstorm started and the wind of inspiration hurled us to a place where we were reduced to design a charm black scarf. The main issue was actually communication and made us realize that when it comes to fashion, it’s all about one thing:
Celebrities in the magazines
So we decided to take on a bigger challenge. We were to prove that eco-fashion was not afraid of theatricality and glamour. It would be in the press, on a stage, on a red carpet… It would be THE dress.
itwillbethedress 